i’m a designer, photographer, strategist… i’m a creative.
My creative background has proven to be advantageous in my brand development and marketing strategy. I strive to create something unique and innovative for the brand. Even if you don’t recognize it at first glance, I look for that special something that sets it apart from the competition.
Without analytics a marketing strategy is just somebody’s best guess. The tools that are available help reduce cost and pinpoint targets like never before. You must be good at this if you intend to have a great brand.
On the surface your brand encompasses color, space, shape, and typography. Great marketers have that special skill to look at the full landscape and translate that into smart visual and written communications. I see the small details and trends, others do not.
My previous boss referred to me as “Shadow IT”. This stems from my background in network administration and web development. I quickly found that my knowledge of the company’s systems was quite helpful in bridging the gap between the marketing and IT departments. It’s much easier to communicate needs if you understand the lingo.